Post by account_disabled on Jan 9, 2024 3:18:50 GMT
But, in terms of UX writing, the options the user has are ambiguous. The options ‘done’ or ‘settings’ fail to guide the user explicitly on their next steps. While not illegible, this copy is unclear. Perhaps in this scenario, the text buttons ‘delete photos’ and ‘view gallery’ would provide more context. Keep Your Audience in Mind to Avoid Language Barriers or Confusion Ensure that the terminology used is appropriate to the context of the audience. For example, showing sales tax prices on a DIY website might confuse a non-trade customer. Think about the likely usage of the customer: Do they require detailed information when considering a product? If not, provide simple bullet points which make it easier for the customer to consume.
Ensure that the descriptions are well suited for the audience rather than just keeping the SEO team happy. WhatsApp Number At the end of the day, Google won’t be buying your product – customers will. Therefore, ensure that the description is appropriate for the user. Example from AllTrails app Example from AllTrails app This savvy example from AllTrails is brilliantly user-focused as it offers a clear and concise means of getting to grips with the app’s key USPs and features. The ‘Fun Fact’ copy also showcases the brand’s conversational tone of voice while highlighting the benefits of the premium service. Become a world class digital marketer Always Think Before You Write Often on websites, you can see the lack of thought that has gone into the project. On a single page you can see 30+ ‘Learn More’ or ‘See More’ buttons. However, that is not good enough for the user. Instead of this, be descriptive in your links.
For example, you could change ‘Read More’ to ‘Be the first to know about this’. To keep the user engaged, strive for informative messaging rather than bland instructions. In addition to being descriptive to enhance the overall user experience, you can still keep SEO writing in mind when creating instructional buttons and anchor text. For example, if you’re an eco clothing brand, rather than linking to a piece of text that says ‘find out more’, you could use ‘browse sustainable shoes’ to offer more insight into next steps while utilizing keywords that match the user’s search intent. Ensure your website has the capability of multilingual support, especially when it comes to calls to action (CTAs) and pricing.
Ensure that the descriptions are well suited for the audience rather than just keeping the SEO team happy. WhatsApp Number At the end of the day, Google won’t be buying your product – customers will. Therefore, ensure that the description is appropriate for the user. Example from AllTrails app Example from AllTrails app This savvy example from AllTrails is brilliantly user-focused as it offers a clear and concise means of getting to grips with the app’s key USPs and features. The ‘Fun Fact’ copy also showcases the brand’s conversational tone of voice while highlighting the benefits of the premium service. Become a world class digital marketer Always Think Before You Write Often on websites, you can see the lack of thought that has gone into the project. On a single page you can see 30+ ‘Learn More’ or ‘See More’ buttons. However, that is not good enough for the user. Instead of this, be descriptive in your links.
For example, you could change ‘Read More’ to ‘Be the first to know about this’. To keep the user engaged, strive for informative messaging rather than bland instructions. In addition to being descriptive to enhance the overall user experience, you can still keep SEO writing in mind when creating instructional buttons and anchor text. For example, if you’re an eco clothing brand, rather than linking to a piece of text that says ‘find out more’, you could use ‘browse sustainable shoes’ to offer more insight into next steps while utilizing keywords that match the user’s search intent. Ensure your website has the capability of multilingual support, especially when it comes to calls to action (CTAs) and pricing.