Post by account_disabled on Jan 9, 2024 6:53:39 GMT
Read Blogs & How to Attract Them in 2024 [New Data] Pamela Bump Pamela Bump Published: January 02, 2024 Including blogging as a part of your marketing strategy could bring you more customers. According to our State of Marketing report, blogs are among the top three marketing channels that deliver the highest ROI. person reading a blog on their laptop But knowing that blogging can boost your credibility, SEO, leads, and revenue is not enough. Uncovering why people read blogs is how you make your blog effective and reap the benefits. Start a Blog with HubSpot's Free Blog Maker To determine why people read blogs, we surveyed 298 people from across the US. Here's what we know. Blogging is alive and well.
I’d be extremely wealthy if I had a dollar for every time I read, watch, or hear Telegram Number that “blogging is dead.” This isn’t true. In a recent poll, we asked 325 people to share how often they read blogs, and 29% said they read 1 to 4 times per month. Image Source Before you get wrapped up in this positive data, remember that what worked a few years ago won’t work today. While blogging is still incredibly valuable, how you approach it matters more than ever. You'll need to work harder to persuade people to read your content than you have in the past. In our survey, which asked participants to select why they consume blog content, options included: To learn something unrelated to my career. To be entertained or pass the time. To solve problems related to my career or industry. To learn about news and trends in my job industry. With the number of leads business blogs generate, you might assume many people read blogs to learn about things related to their industry. But it might surprise you that only 29% percent of consumers read blogs to learn about something related to their industry. According to our survey results, more people are driven to read blogs that teach them how to do something new.
While 62.2% selected this reasoning, 51.1% said they read blogs to be entertained, and 42% read blogs to learn about news or trends in their job industry. Also, 10% said they read blogs to fulfill a reading obligation. These results imply you need to create informative and entertaining content to win blog readers. Content created solely to sell your offer won’t cut it. In this blog post, I‘ll walk you through the top three reasons consumers read blogs. I’ll also show you how to create a blog with content that fulfills your reader's needs while still subtly spreading brand awareness. 3 Reasons People Read Blogs 1. People read blogs to learn something new. By far, the most common reason people read blog posts is to learn something new. This result doesn't surprise me at all. Our survey shows people love posts about guides, step-by-step processes, tutorial videos, or fast facts.
I’d be extremely wealthy if I had a dollar for every time I read, watch, or hear Telegram Number that “blogging is dead.” This isn’t true. In a recent poll, we asked 325 people to share how often they read blogs, and 29% said they read 1 to 4 times per month. Image Source Before you get wrapped up in this positive data, remember that what worked a few years ago won’t work today. While blogging is still incredibly valuable, how you approach it matters more than ever. You'll need to work harder to persuade people to read your content than you have in the past. In our survey, which asked participants to select why they consume blog content, options included: To learn something unrelated to my career. To be entertained or pass the time. To solve problems related to my career or industry. To learn about news and trends in my job industry. With the number of leads business blogs generate, you might assume many people read blogs to learn about things related to their industry. But it might surprise you that only 29% percent of consumers read blogs to learn about something related to their industry. According to our survey results, more people are driven to read blogs that teach them how to do something new.
While 62.2% selected this reasoning, 51.1% said they read blogs to be entertained, and 42% read blogs to learn about news or trends in their job industry. Also, 10% said they read blogs to fulfill a reading obligation. These results imply you need to create informative and entertaining content to win blog readers. Content created solely to sell your offer won’t cut it. In this blog post, I‘ll walk you through the top three reasons consumers read blogs. I’ll also show you how to create a blog with content that fulfills your reader's needs while still subtly spreading brand awareness. 3 Reasons People Read Blogs 1. People read blogs to learn something new. By far, the most common reason people read blog posts is to learn something new. This result doesn't surprise me at all. Our survey shows people love posts about guides, step-by-step processes, tutorial videos, or fast facts.