Post by account_disabled on Jan 27, 2024 10:16:12 GMT
Why do you need internet marketing strategy and automation? The channels of attraction are a hammer and a screwdriver, that is, tools. Without nails and screws, that is, systematic knowledge, it will not be possible to build a house. This way you will be fooled by beautiful advertising slogans, guarantees and “results”. To prevent this from happening, you need to follow a clear strategy. Its content should be entirely determined by your performance indicators, your results and their analytics. You can evaluate the effectiveness of Internet marketing in B2B only if your business is automated.
For example, what good is it to you that you are in the top 10, 20, 30, 40 according to words in Yandex, by 9514 queries? And half of them only work for Google. And the other half doesn’t bring in any money at all? True, you cannot calculate all this, since you maintain finances and clients in Excel, there is no connection with the site. A little exaggerated, inspired by practice. Or Asia Mobile Number List another example. Why use contextual advertising when your dealers come from organic search results (the same top 10)? Or here's another one. Why invest a large part of your marketing budget in display advertising, segment by gender and age, pay for clicks and targeted actions on the site, when banner advertising, in principle, cannot be measured using the method of clicks and targeted actions.
(This has been proven time and time again by analytics leaders like ComScore and Nielsen.) Especially if your business misprocessed applications because the processes were not automated and managers were therefore not supervised. Difference from B2C. In B2C, you can take a long time to implement piecemeal solutions and try different channels without a thoughtful connection with the business. You will still see actual cash receipts in 1C or in “Electronic Commerce” from Google Analytics. In B2B, such a clumsy approach does not work.
For example, what good is it to you that you are in the top 10, 20, 30, 40 according to words in Yandex, by 9514 queries? And half of them only work for Google. And the other half doesn’t bring in any money at all? True, you cannot calculate all this, since you maintain finances and clients in Excel, there is no connection with the site. A little exaggerated, inspired by practice. Or Asia Mobile Number List another example. Why use contextual advertising when your dealers come from organic search results (the same top 10)? Or here's another one. Why invest a large part of your marketing budget in display advertising, segment by gender and age, pay for clicks and targeted actions on the site, when banner advertising, in principle, cannot be measured using the method of clicks and targeted actions.
(This has been proven time and time again by analytics leaders like ComScore and Nielsen.) Especially if your business misprocessed applications because the processes were not automated and managers were therefore not supervised. Difference from B2C. In B2C, you can take a long time to implement piecemeal solutions and try different channels without a thoughtful connection with the business. You will still see actual cash receipts in 1C or in “Electronic Commerce” from Google Analytics. In B2B, such a clumsy approach does not work.