Post by account_disabled on Jan 27, 2024 10:16:12 GMT
How to Start Planning Internet Marketing for B2B You need to start not with the choice of channels or conditions/guarantees/CTR/CTA/RTB/impressions (and other very arbitrary and sometimes downright ridiculous indicators), but with your business model, business processes (even superficially) and segmentation of your clients (see examples below). how you will work in each acquisition channel and how to interpret success or failure (we will talk about KPIs in the next article of this series). So, here is your business model, general business processes and clear audience segmentation. Only now can you begin selecting channels for selected audience segments. In this case, you must take into account your business model and processes in the company. — Who should determine the company’s business model, its business processes and segment the audience?
This is a mandatory stage of interaction between a professional Internet marketing contractor and company management. Such issues are resolved through a series of briefings. — What channels for attracting audiences Asia Mobile Number List work for B2B and are they different from B2C? The channels are still the same, but the ways to capture your target audience segment are different. Example: a large B2B printing company could not receive orders either through organic search or through contextual advertising. As a result, it was possible to “hook” the decision makers of potential clients through a well-thought-out PR strategy and targeted advertising on social networks (the advertising strictly repeated the segmentation of the target audience performed at the first stage).
— How do you know which channel has a sufficient volume of the target audience? Preliminary pilot advertising campaigns on a limited budget, ending with analytics based on previously developed KPIs. - I was told that “these queries are selling, and contextual advertising will be ineffective.” Here it is worth asking only one question - how was it revealed that queries are “selling” and contextual advertising is “ineffective”? If “according to our experience,” then we can safely drive such advisers into the neck. — Let’s say the set of channels is more or less clear, what next? Next, pilot advertising campaigns on a limited budget with KPI analytics. You also need to make sure that your business and its processes fully process the flow of incoming requests (in my experience in Russia, at least 25% - 30% of requests are “merged” immediately due to poor business automation or poor quality work of service managers)
This is a mandatory stage of interaction between a professional Internet marketing contractor and company management. Such issues are resolved through a series of briefings. — What channels for attracting audiences Asia Mobile Number List work for B2B and are they different from B2C? The channels are still the same, but the ways to capture your target audience segment are different. Example: a large B2B printing company could not receive orders either through organic search or through contextual advertising. As a result, it was possible to “hook” the decision makers of potential clients through a well-thought-out PR strategy and targeted advertising on social networks (the advertising strictly repeated the segmentation of the target audience performed at the first stage).
— How do you know which channel has a sufficient volume of the target audience? Preliminary pilot advertising campaigns on a limited budget, ending with analytics based on previously developed KPIs. - I was told that “these queries are selling, and contextual advertising will be ineffective.” Here it is worth asking only one question - how was it revealed that queries are “selling” and contextual advertising is “ineffective”? If “according to our experience,” then we can safely drive such advisers into the neck. — Let’s say the set of channels is more or less clear, what next? Next, pilot advertising campaigns on a limited budget with KPI analytics. You also need to make sure that your business and its processes fully process the flow of incoming requests (in my experience in Russia, at least 25% - 30% of requests are “merged” immediately due to poor business automation or poor quality work of service managers)